Website Crucial Elements - Blab Solutions

Website Redesign - Blab Solutions

Do I Need a Website Redesign?

If you haven’t tried this yet, do it now: whip out your smartphone or tablet and navigate to your website. You’d be surprised how many business owners have never done this. So now that you’re there, what do you see? Teeny-tiny text? What are the graphics doing? How easy is it to navigate? If you are dismayed by what you see, then we urge you, right now, to consider a website redesign.

Getting a website makeover isn’t just a cosmetic luxury, it’s a business necessity. The Internet has progressed a million miles in the last five years alone and the dizzying pace of change, particularly with regards to the march toward a more mobile web, is not going to stop any time soon. Here are some signs that you need a website redesign:

1. Your Website Isn’t Optimized for Mobile Devices. As we hinted very bluntly above, if you cannot view your own business website on your mobile device, neither can your customers. If that’s the case, they are going to go elsewhere. There’s no time to “wait and see” on this one, within just a few months, more people will be surfing the web from their smartphones and tablets than from their desktop computers. And if you’re not going where the eyeballs are, your website will become invisible. For this reason alone, you may need a website redesign.

2. Your Website is Invisible to Search Engines. Try this test: Go to Google, Bing or any other search engine and search for one of the products or services you provide, or even your company name. Does your website show up on the first page of search results? If not, your website needs some serious search engine optimization (SEO). SEO is a very critical reason for a website makeover. The vast majority of business websites gather traffic from organic search, but customers only look at the first few entries on the first page of results—they seldom scroll down and almost never click through to another page of search results.

3. Your Website Hasn’t Changed with Your Business. Another reason you might need a website overhaul is that it hasn’t kept up with changes in your business. Outdated information can confuse and irritate your customers and cause problems for your staff at the very least.

4. Your Website Design Looks Dated. Everyone needs a wardrobe update now and then and your website is no exception. It isn’t 2007 anymore, and if your customers have been seeing the same old, same old for these last few years, it can get boring. Not only that, but it tells customers that other things besides your design might not be current. We can help you with fresh, responsive website design that looks great and adapts to whatever medium your customers are using including smart phones and tablets.

5. Your Website Doesn’t Bring Value to the Customer. A potential visitor may visit your website once, but if they do not find anything helpful, useful or valuable to them, they will not return. So in addition to current product and service information, we can help you enrich your website with customer-focused content that keeps them coming back for more!

If you need a website makeover, we can help you achieve this! Contact Blab Solutions today and let’s get started!

How to set up Google's two-step authentication for Gmail

When it comes to data you want secured, your email accounts are probably close to the top of the list. Though email is technically an unencrypted medium, the average hacker might not go to too much trouble to grab a single message — but they'd love a peek at your history full of password resets, not to mention getting potential access to your bank accounts or other private information.

Strong passwords can help, but to be as secure as possible, you want to enable two-step authentication.

What is two-step authentication?

Two-step authentication is the most prevalent way to secure your accounts: It asks you to authenticate that you are who you say you are by supplying not only your password, but a unique code supplied from your phone or an external app. It ensures that those accessing your accounts have access to your physical devices as well as your virtual passwords, and makes a simple password crack or social engineering hack a lot more insufficient in actually accessing your personal data.

How to set up your Google account with two-step authentication

Google was one of the first companies to offer two-step authentication for its user accounts; the company even created an option for third parties who want to offer two-step support for their services called Google Authenticator. Companies like Facebook, Tumblr, and Dropbox all use Google's service, as does Google itself.

As such, Google's experience with two-step authentication makes it a remarkably simple process to set up. Here's what you need to do.

1. Visit Google's 2-Step Verification page and click on Get Started.
2. Enter your Google email and password (or just your password, if you're already logged in to Google).
3. Click the Start setup button.
4. Add a phone number that Google can send the six-digit verification code to. (For semi-obvious reasons, this shouldn't be your Google Voice number: If you use that phone number, you might end up locked out of your account.)

5. Verify your phone number by entering in the six-digit code Google sent you.

6. Choose whether or not to add your current computer as a trusted device.

7. Confirm that you wish to turn on two-step verification.

And you're set! Google will now send your phone a six-digit code for any app that uses Google's web interface to authenticate your account.

How to use Google Authenticator

If you don't want codes sent via text message, you can also enable Google Authenticator; this allows you to receive a randomly-generated code from programs like Authy or 1Password or Google's own authenticator.

You can use Google Authenticator for a slew of different services in addition to your Google Account; you just need to make sure they have code generation turned on. Each service has a slightly different way of enabling this, but in general you should find it under the Security section of your preferences.

Here's the setup screen for your Google accounts:

When you click to enable code generation, you'll be presented with a barcode; scan this with Authy, 1Password, or Google Authenticator to add the account.

Once you've added your account, use the code generated by your app of choice to activate two-step code generation back on the original service.

Is your Website Mobile Friendly? Test it here!

What has Google said?

"Starting April 21st 2015, we will be expanding our use of mobile-friendliness as a ranking signal."

"This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

Why is Google making the change?

Love Google, or hate it, the search engine giant repeatedly states that it wants users to have a fantastic online experience. Hence, the update to Google’s algorithm places greater emphasis on users navigating easily on a mobile devices. Why? Because Internet use from mobile devices has been rising sharply year on year.

We know that the mobile web is growing, if not exponentially, then certainly rapidly. In light of that fact, Google’s decision seems fair and rational.

What’s the worst that could happen?

Any website that is deemed as not responsive will plummet in their rankings. Does this mean that you have to make your website responsive? No, you don’t, and Google doesn’t have to rank you... Google is not the Internet, but let’s face it, failing to rank well on Google is not a great way to run a successful website.

There are some obvious new restrictions, and some that aren’t so obvious: you cannot, for example, use software that isn’t commonly found on mobile devices, such as Adobe Flash, you cannot display text that can’t be read without being zoomed, you cannot force users to scroll horizontally & you need to ensure there’s adequate space between links.

What should you do?

The good news is, finding out whether to meet Google’s definition of mobile-friendly is easy.

Google have provided a useful tool that will check the responsiveness of your website in seconds:

If the site is responsive, Google gives you the thumbs up. If not it will tell you why not.

Contact us today or get a quotation or email us on ben@blabsolutions.net for more info.

How bad is it going to be?

Some people will notice no change, some will see their sites drop out of the rankings altogether.

And the impact on rankings will naturally depend on just how much mobile traffic you receive.

10 Reasons Why You Should Hire A Professional Website Designer

Your web site is the Internet face of your organization. You want to make it as professional and appealing to your target audience as possible.

10 Reasons why you should hire a professional website designer:

1. Saving you time – Hiring a professional gives you the benefit of hiring an expert who knows successful, efficient ways to create a web site quickly.

2. Making it unique – There are about millions, even billions of web sites on Internet. How are you going to make yours stand out? A professional designer is able to create a web site that is unique to your business, pleasant on the eye, have clear and easy navigation, load efficiently, and work properly in all the major browsers.

3. Making it easy to use – A professional web designer will keep your visitors in mind by making it easy for them to navigate and travel around the web site without getting confused.

4. Getting ahead of your competition – Having a professionally designed web site gives visitor’s confidence in your products and services. Competition is fierce of the Internet and first impressions are very important, your web site should shake hands and smile at your site visitors.

5. Communicating your message – A professional web designer is experienced in knowing how to communicate your message. Be it through the use of colors, fonts, graphics etc., a professional web site should convey a clear consistent, compelling message that represents your business.

6. Making it Search Engine friendly – One of the most important factors about a web site is its presence in the search engines. A professional designer will know how to design your site so that it is Search Engine Friendly.

7. The difference between home made and professional – There is a huge difference between a home made web site and a professional web site. Having a professional web site will provide you with a sense of security about your products and services that no home made web site can do. Who knows that extra sense of security will help you sleep better at night.

8. Making you the expert – A professional designer will know how to make you look like the expert in your field by suggesting resources, source material, news articles and content that will make your company look knowledgeable in its field of business.

9. Making you trustworthy – A good web designer will be able to find ways to convey your trustworthiness through the use of images or text. This lets site visitors know there is a real human on the other side that is worth doing business with.

10. Greater credibility – Having a professionally designed web site will enable your small business to compete with larger companies. A professional designer will be able to make a smaller company look like a larger company; therefore, giving small companies as much credibility as the large companies.

How to Get More Likes on Your Facebook Page

1) Fill out your Facebook Page with searchable information

To grow your number of Facebook fans, every section of your page should include content that's relevant and helpful, but also searchable. Remember: All of the content on your page will be indexed by search engines, helping you attract more fans to your page.

By no means should you go on a keyword-stuffing spree, but rather, spend time optimizing each section of your page with keywords appropriate for your business.

Once you’ve created your Facebook Page, make sure the about section of your page includes:

• An overview of what your business has to offer
• A link to your website
• Any other information that will help prospects understand your business better

2) Include Facebook Like Boxes on your website and blog

Making your Facebook Page as discoverable as possible includes promoting your Facebook presence using the marketing channels you already have, and removing any barriers for existing contacts to like your page.

If you have a website or blog, use Facebook’s various social plugins to get people to 'Like' your page without having to go over to Facebook.com.

While Facebook's Like Button allows users to like individual pieces of content on the web and share them on Facebook, the Like Box is designed only for Facebook Pages. The Like Box is a great way to leverage social proof to amplify your page. It displays your page's number of Likes along with the faces of some of your Facebook fans.

3) Invite existing contacts to Like your page

Chances are, you already have friends, family, and existing customers who would be more than willing to connect with your business on Facebook. All you need to do is ask. Whether in person, via email, or via Facebook, try asking for Likes and positive reviews. Just be cautious about over-promoting to uninterested connections.

You can also encourage existing connections to become fans by making it more likely that they'll see a suggestion on Facebook to like your page. How? You'll have to upload a list of emails to Facebook, and those from that list who are on Facebook will be made more likely to see a suggestion to like your page in places like "Recommended Pages." Your contacts who aren't on Facebook won't see this suggestion.

To upload a list of email contacts through Facebook, open the "Build Audience" menu (located at the top right of your Facebook Page) and select "Invite Email Contacts."

From there, you can upload a maximum of 7,000 contacts per day per page -- and a maximum of 5,000 contacts at a time.

4) Invite employees to Like your page

People are more likely to Like pages that already have some sort of following, and your employees can help your business build its initial numbers. After all, they are your strongest and most effective brand advocates.

Ask them to like the official Facebook Page. Then, encourage them to share, Like, and comment on the content your team posts on Facebook, too. Employees who really want to share the love might include a link to your Facebook Page in their email signatures or on their personal social media profiles.

5) Incorporate Facebook into your offline communication channels

Have a physical storefront? Think about ways to encourage patrons to become Facebook fans. Here are some ideas to get you started:

• Place stickers in your front windows promoting your page's name.
• Include your Facebook URL on your receipts.
• Run a promotion where customers who become Facebook fans on the spot get small discounts.

Market your business offline? Include links to your Facebook Page and other social media profiles on printed ads, flyers, coupons, catalogs, business cards, and direct mail assets.

6) Cross promote on Twitter and LinkedIn

Add a link to your Facebook Page on your business's Twitter and LinkedIn profiles (and your personal profile, for that matter). Tweet about your Facebook Page occasionally to encourage your Twitter followers and LinkedIn connections to stay in contact with you on another network.

Add your Twitter link to your Facebook Page, and occasionally tweet about your Facebook Page. Don’t stop with Twitter and Facebook; you could also cross-promote on LinkedIn, Flickr, YouTube, etc. Just be sure that your cross promotions are sparing and strategic. You don't want to spam the other audiences that you've worked so hard to develop.

7) Post valuable content

The best way to increase your following on Facebook is by treating your fans like people and that means consistently delivering content that is valuable to them. Delivering value really comes into play with the content you create and share with your fans, and how you interact with them.

It's all about building long-term relationships with your Facebook fans. They might not remember one individual post to Facebook, but if they notice you consistently publish high quality, helpful, and relevant posts to Facebook, they'll think of you as a valuable resource.

So, how do you know what to publish? If you’re in tune with your buyer personas, you probably have a good idea what types of content your ideal customers like. If not, or if you just need some inspiration, consider spending a week taking note of the types of content in your own News Feed that compels you click, comment, or share. What inspired you? Use your observations to inspire future posts.

8) Be active

Getting more Facebook Likes isn't just about profile optimization and an initial push. To continue growing steadily, you need to maintain an active, ongoing presence.

Not only does this mean posting educational, insightful content on a regular basis, but it also means monitoring your presence and interacting with your fans. Ask questions, answer questions, and participate in discussions with those posting on your page. Find, follow, and build relationships with others in your industry. Create a presence worth following.

9) Use Facebook Ads to expand your reach

Growing your Facebook Likes organically is the best way to drive engagement and, ultimately, convert fans into customers. But if you have the budget for it, incorporating some paid advertising into your Facebook strategy can help augment the hard work you're already putting in.

Facebook offers a type of ad called a "Page Like Ad," which contains a CTA suggesting that users Like your Facebook Page. These ads can appear in users' News Feeds or in the ad column on the right-hand side of their web browser when they're on Facebook. Here's what a Page Like Ad looks like on a mobile News Feed:

If you’ve exhausted your existing contacts and want to reach people who don’t know about your page yet, but would be interested in hearing from you, you can use Facebook’s granular targeting capabilities to reach your ideal buyer persona(s) and grow your audience.

The Importance of YouTube & How To Generate More Traffic

YouTube is the second largest search engine after Google. A Google product is the number one video-sharing website with 4 billion visitors making a search daily and 60 hours of video uploaded every minute.

Now SMBs must consider these two facts – uploading and marketing videos on YouTube helps to give your content visibility in both the platform YouTube as well as in Google Search. Thus, it increases your possibility to drive more traffic to your website.

The YouTube channel serves as the hub for companies’ video contents allowing them to present product, service or mission to a platform that has a unique 800 million visits each month.

How is YouTube going to amplify your content visibility?

• Currently YouTube have over 300 million active users that are almost equivalent to the total US population. With 60 hours of video uploaded every minute, it can be a great tool to reach out to and gain profit from this huge market.
• People love to listen and watch more than reading out information. Thus, YouTube videos are engaging. They are entertaining and present information in an interesting and creative way.
• YouTube serves as the link to your website. It is the gateway to increased traffic. It is a well established website where you can tap the power of YouTube and funnel more visitors to your site.

Let us get into the details and find out how you can really use YouTube for your good?

1.Develop YouTube Visibility

Well, more than ten thousand videos are added to YouTube each day. If you have kept YouTube untouched and did nothing to increase your visibility in the past few years, then your videos will be buried in YouTube.

How will you increase the brand visibility via YouTube?

• Use a descriptive Video Title and add words that include words, which is more searchable. Use long tail specific keywords. For example, “how to prepare for a customer care executive interview” or “5 ways you can improve your speech skills”.
• Tag the location of your video: this helps Google include your brand in their SERP and index your video in Google Maps and Google Places.

2.Grow Your Network

Uploading a video is a great way to spread the word for your brand and this can be through building a network. Convince people to subscribe to your channel and once they subscribe, uploads will be fed to their profiles.

How will you convince them?

• Ask people to subscribe at the end of your video with a call to action button
• Ask viewers to click on the links (website of social media accounts)
• Respond to viewer’s comments
• Post your videos in social media sites
• Create high quality original videos

3.Brand Your Page

Branding is an important factor and many features to brand your YouTube channel are free. Customize the background of your channel, display social networks and create a custom header to mark your presence in YouTube.

How can you brand your page in YouTube in the upright manner?

• Uploading a custom background is the testament for your official presence at YouTube. Make sure your YouTube channel preserves simplicity, high quality and highlights the brand with feasible features.
• Highlight the social networking channels, blog or websites. The latest upgrade in YouTube gives you ample opportunity to display other online options of your company.
• Custom banners and layouts to improve user experience, but unfortunately this comes at a cost compared to other free optimization suggestions. If you’re a non-profit organization then you can take the free option or else you have to explore the payment option.

4.Descriptive Playlists in Trend

Playlist helps to organize videos on your channel in groups based on the topic of your choice. Playlist helps to increase the visibility of your channel content.

How do you optimize your playlist for better visibility?

• Start grouping the videos of a similar topic into the playlists. It is the common behavior of the users to watch another video of the same content right after they view one on that topic.
• Start using keyword-focused titles for your playlists.
• Make sure to use a keyword focused description for the playlist you organize for your brand.

When you have something to prove to the audience that you have features to present your brand as unique, they will keep viewing your videos. Update your channel regularly to keep the momentum intact. So speed up your YouTube activity!

Website Ranking. What is SEO, Exactly?

What is SEO, Exactly?

The goal of foundational SEO isn't to cheat or "game" the search engines. The purpose of SEO is to:

• Create a great, seamless user experience.
• Communicate to the search engines your intentions so they can recommend your website for relevant searches.

1. Your Website is Like a Cake

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash.

2. What Search Engines Are Looking For

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?

• Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
• Performance: How fast is your site and does it work properly?
• Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available?
• User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

3. What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run. Items the search engines don't want are:

• Keyword Stuffing: Overuse of keywords on your pages.
• Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned.
• Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it's 80 percent or higher and you have content on your website, chances are something is wrong.

4. Know Your Business Model

While this is pretty obvious, so many people tend to not sit down and just focus on what their main goals are. Some questions you need to ask yourself are:

• What defines a conversion for you?
• Are you selling eyeballs (impressions) or what people click on?
• What are your goals?
• Do you know your assets and liabilities?

5. Don't Forget to Optimize for Multi-Channels

Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. These multi-channel platforms include:

• Facebook
• Twitter
• LinkedIn
• Email
• Offline, such as radio and TV ads

Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you're optimizing for.

6. Be Consistent With Domain Names

Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Some other best practices with domain names are:

• Consistent Domains: If you type in www.example.com, but then your type in just example.com and the "www" does not redirect to www.example.com, that means the search engines are seeing two different sites. This isn't effective for your overall SEO efforts as it will dilute your inbound links, as external sites will be linking to www.example.com and example.com.
• Keep it Old School: Old domains are better than new ones, but if you're buying an old domain, make sure that the previous owner didn't do anything shady to cause the domain to get penalized.
• Keywords in URL: Having keywords you're trying to rank for in your domain will only help your overall efforts.

7. Optimizing for Different Types of Results

In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media.

• Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank.
• Optimize your non-text content so search engines can see it. If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can crawl that content and give your site credit for it.

8. Focus on Your Meta Data Too

Your content on your site should have title tags and meta descriptions.

• Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly.
• Your meta description should be unique and also speak to that specific page. Duplicate meta descriptions from page to page will not get you anywhere.

Title tags should also be unique! Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.

How to gain your first fans to your Facebook page

The temptation might be to share your Facebook page right away with all your Facebook friends. Not so fast. Take a moment to think strategically about your plan and to seed your page with content so that it looks inviting and engaging when visitors do stop by.

Publish three to five posts before you invite anyone.

Then try out one of these strategies to get to your first 100 fans.

Invite your Facebook friends

Facebook has a built-in feature to tell your Facebook friends about your page. Click on the Build Audience link in the top right corner of your page, and choose Invite Friends from the dropdown.

You can then pick and choose which friends you’d like to invite, and you can drill down into specific sections of friends, filtered by location, school, lists, and recent interactions.

Once invited, your friends will receive a direct message with an invitation to your page. You won’t have a chance to edit the message they receive.

Invite your coworkers

One of the best sources of social media promotion for your company could very well be your coworkers. Ask everyone who works with you to like the page and—if willing—to recommend the page to any friends who might be interested.

Promote your Facebook page on your website

Facebook offers a full complement of widgets and buttons that you can add to your website to make it easy for website visitors to like your page.

One of the most ubiquitous plugins is the Facebook Like Box. With the Like Box, you can show faces of those who like the page and even the posts that you’ve recently published to your page.

Promote your Facebook page in your email signature

One of the most visible places you might find to promote your page is in your inbox. Edit your email signature to include a call-to-action and link to your Facebook page.

Hold a contest

Facebook contests can be huge for gaining likes on your page. One of the best apps for creating a contest is ShortStack, which helps you create custom campaigns to drive Likes to your page (or email capture or fan engagement or any number of different ideas you might have).

What to post and when to post it

In general, there are three main types of posts you’re likely to publish on your Facebook feed:

• Photo/video
• Text update
• Links

As mentioned above, posts with photos garner 37 percent more engagement than posts without photos.

Definitely make visual content a huge part of your Facebook strategy.

As far as the frequency with which to post, Facebook’s algorithm changes have made research into the topic rather difficult. Publish more frequently—as often as you have fresh, compelling content to share.

Here are some highlights:

Use admin tags. Sign off as your page. This is a great way to increase how viral you are because it increase the amount of places people have to click on your post. This will mean your post gets more clicks/interactions overall and you get ranked higher on Facebook’s formula. The picture below shows an example of an admin tag.

Ask questions. Create posts that are designed for involvement—and by this I don’t mean “share if you agree!” Ask actual questions, and give replies to people’s responses.

Post more often, but don’t spam! Most business pages hardly post one thing a day, and then if they do that, it’s usually about themselves. You want to post content every three hours, 24/7. Make sure this content isn’t about yourself either.

Posting often, as much as every three hours—might seem like a daunting task. You certainly don’t need to have the same frequency as he suggests, but rather I think there’s value in his advice to make your posting schedule consistent.

Social media scheduling apps like Buffer help make this easy by letting you schedule posts ahead of time. You can add to a queue so that your page always has fresh content being posted automatically on schedule.

Ideal length and timing of Facebook posts is another area you might want to experiment with.

Market research has determined that the best time was to post late in the day, after work hours.

Similarly, they also found that posting on off-peak days of the week was best. Posts on Sundays receive 2.72 interactions and are 25% more effective than a post on Wednesday.

As far as ideal length, brand studies on Facebook have found that shorter posts were better. He measured engagement of posts, defined by “like” rate and comment rate, and the ultra-short 40-character posts received 86 percent higher engagement than others.

How to tell what’s worked and what hasn’t

After sharing posts, you’re likely to want to know how they did. Your social media management tool would figure to have some built-in analytics that can help you better understand how your posts performed. Here’s a peek at what the Buffer for Business analytics look like:

You can also gain a huge number of stats and numbers from Facebook Insights.

Once you’ve shared several pieces of content to your Facebook page, you’ll see an Insights tab at the top of your Facebook menu, between Activity and Settings.

At the top of the Insights page, you’ll see your Page Likes, Post Reach, and Engagement stats for the week, along with a comparison to the same stats from last week.

Another neat area to check is the demographic information on the people who visit and engage with your page.

Click on People from the Insights menu, and you can drill down into demographic information of your fans, the people reached by your posts, the people who engage with your post, and the check-ins you receive at your physical location.

Here’s an example from Buffer’s page insights about the people reached by our posts.

One of the newest features of Insights is the “Pages to Watch” section at the bottom of the page. You can add other pages that you want to monitor—a great way to grab some competitor research and take inspiration from the way that other pages market themselves.

To add a page, simply click on the Add Pages button at the top of the section.

Search for the name of the page you want to watch, then click to add it to your watch list. Once a page has been added, you can click on the name of the page from your Insights dashboard, and you’ll see an overview of their best posts from the week.

Even more tips – What would you recommend?

I came across so many great Facebook page tips while researching this article. I couldn’t fit them all in! Here are just a couple more that slipped through:

• Reply to all comments with either a response or a Like.
• Tag other people and pages—especially your community members—in your posts.
• Consider adding your first name as a signature to the posts you write.
• Repost the evergreen content from your blog, regardless of the original date of publication.